- info@aalumdigital.com
- Mon - Sat: 8.00 am - 7.00 pm
We are creative, ambitious and ready for challenges! Hire Us
Aalum Carpet – Website Development & SEO
Aalum Carpet - SEO-Driven Website Development for a Premium Carpet Brand
Aalum Carpet is a luxury carpet and rug service brand that needed a top-level website along with a robust SEO base to enhance organic visibility, attract quality leads, and gain trust in a competitive local market.
Services Delivered:
Website Design & Development
Technical SEO
On-Page SEO Optimisation
Content Structuring & UX Optimisation
Performance & Speed Optimisation
Project Goals & Challenges
Primary Goals:
Build a professional, trustworthy website
Improve search engine rankings for carpet-related keywords
Increase organic traffic and service inquiries
Create a clean, user-friendly design that converts visitors into leads
Key Challenges:
Low initial organic visibility
Poor on-page SEO structure
Lack of keyword-focused service pages
Need for fast loading speed and mobile responsiveness
Strategy & Approach
Website Development Strategy:
Designed a clean, service-focused website layout
Created clear navigation for service discovery
Optimized the website for mobile, tablet, and desktop
Implemented fast loading and lightweight code structure
SEO Strategy Implemented:
Keyword research focused on carpet cleaning and rug care services
SEO-optimized service pages with proper H1–H3 hierarchy
Meta title and description optimization
Internal linking structure for better crawlability
Image optimisation with SEO-friendly alt tags
Key Features Implemented
SEO-optimized page titles & meta descriptions
Fast loading speed and performance optimization
Mobile-first responsive design
Clear call-to-action buttons
User-friendly layout for higher engagement
SEO-ready content formatting
Results & Impact
SEO & Website Performance Improvements:
Improved website structure for search engine indexing
Better keyword targeting for carpet and rug cleaning searches
Increased organic visibility on Google
Higher engagement and reduced bounce rate
Improved lead inquiries through contact forms
(Exact metrics can be added later if required)
Tools & Technologies Used
WordPress CMS
HTML, CSS PHP (custom optimisation)
SEO Plugins & Technical SEO tools
Performance optimisation tools